The Designer

Aoui Regala

THE JOURNEY

Aoui Regala’s designs tell the story of other women as much as her own. Her line of bridal and formal wear is an equal expression of craft and creativity without compromising customer experience. 

Innovation is also part of the narrative. She studied Advertising Fine Arts at the University of Santo Tomas when her father’s initial disapproval kept her from embracing her passion full-time. One fashion design and marketing class in college was the closest she could get until she graduated in 2009. Soon after, she became a consistent honors student at the SoFa Design Institute in Makati, even while running a ready-to-wear startup online with the support of her husband now. 

With works curated in exhibits and earning the top prize in several design competitions as a student, her growth seemed nonstop. Since 2011 she has pursued further technical study under the Philippines’ pioneering Slim’s Fashion and Design School. Life also inspired her art, as that same year she got married and focused her tenacious vision on bridal couture. 

In 2015, she launched Aoui Regala Atelier on her own as a showcase for her collection’s signature detail and dynamism as well as her unwavering work ethic. The Filipina designer is also sought-after for the personal connection to clients that allow her to amplify individuality.

“No matter how much embellishment I use, I always look at a piece as a whole,” she says. “It always has to be classy and wearable, without overpowering a woman’s natural beauty.”

Cited by Wedding Essentials, the leading wedding publication in the country, as an industry frontrunner for her style and professionalism, the brand’s minimalist approach is also highly approved by Weddings at Work, a renowned online wedding resource for Filipino brides. Characterized by clean and balanced dimensions, Aoui Regala Atelier is fashion-forward but intentional with the use of texture and as focused on fit.

With more ambitious creations and celebrating the women that wear them, Aoui Regala Atelier now caters to brides beyond the Philippines, including countries in the Asian, Arab, and North American regions.